Mug Matcha From Shizuoka

This is a simple project idea that we’d love to get your feedback on!

Concept

Matcha is very popular outside of Japan, but here are two common problems we hear about matcha outside of Japan:

“I can’t buy good matcha outside of Japan! It’s either poor quality or isn’t fresh and is only suited for making matcha sweets or matcha lattes (with lots of sweetener), not for drinking as-is.”
“I don’t have time to use a matcha tea bowl and whisk my tea every day. It isn’t practical to use more than on special occasions”

We want to help people enjoy quality matcha easily and without sacrificing flavor or authenticity, no matter where they live.

That’s the idea behind this project: Shizuoka Mug Matcha Kit

This project will offer 3 components:

Premium matcha from Shizuoka

We will work with a tea company from Shizuoka Prefecture, one of Japan’s two most famous tea-producing regions, to offer premium matcha that is approved for import even countries with strict import laws. The matcha is sealed in individual packaging to preserve freshness, and is on par with the best matcha available anywhere in Japan.

A special tea whisk

With the tea, we will offer a special tea whisk (chasen) that is slimer and longer than a traditional whisk, allowing it to be used in a typical mug. This means you can create perfect matcha with lovely microfoam easily without needing to bust out the full traditional tea set.

A handmade tea bowl-style mug

We will also work with a pottery workshop in Shizuoka making traditional Moriyama-yaki to create a unique mug that resembles a slim matcha tea bowl, but is sized like a standard coffee mug.

(This is just a mock-up image)

With this set, you can easily incorporate an authentic matcha experience into your everyday routine.

Does this sound like something you would want to support on Kickstarter?

Let us know, and if we get enough interest, we’ll make it happen! Everyone who leaves feedback at this stage will get a special reward if the project makes it to Kickstarter